GOLF PERFORMANCE

SERVICES

Design consultation & concept development, Interior renderings, 360 immersive tour, marketing video

USE

Design enhancement, pre-construction membership marketing, and social media advertisement

THE OBJECTIVE

Visualize an upscale physical therapy and golf performance center. Beginning with just a PDF of the dimensions of the space and a general sense of layout. The client wanted specific Trackman simulators represented since they would be used in the facility, and wanted the space to carry their brand's colors and identity throughout. The goal was to create the experience to help market the facility, secure memberships before completion and provide exposure through social media.

THE APPROACH

We began with a design consultation session where we met with the ownership, head golf professional, and the director of Physical therapy. This strategic meeting was used to look at the "shell" of the building, discuss vision, goals, budget and spatial layout. We advised and provided our perspective to elevate this from a standard golf gym into a luxury golf performance and wellness studio.

We discussed the optimal ways to enhance the studio including accent walls, LED lighting, TV's, and branding throughout the studio. From there, we would render out all key spaces and create a 3D tour and 3D animation video which would be used as primary marketing material in their membership sales funnel. This 3D tour would be unique as not only was it showing the space, but it would be designed as an interactive sales experience providing hotspot information and details regarding offerings within the tour.

Explore The Property

THE IMPACT

We helped the ownership build confidence in what they were creating. We acted as a collaborative partner and were able to consult in areas where they lacked expertise. Once the vision was realized, they were able to build out a full sales funnel and marketing campaign to drive exposure, inquiries and memberships months before the studio was complete.

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